Combining imagination with vast industry knowledge and a lateral-thinking mindset enables Idea Group to bypass conventional development methodologies where necessary and respond to challenges nimbly and with maximum effectiveness.
The Idea Group team is united by a shared belief in the power of the simple. It is natural to assume that complex problems need equally complex solutions, but nature shows us a different way - that the most powerful solutions are generally the simplest.
An elephant restrained with twined dry grass, electricity in a massive lightning strike absorbed by a thin copper wire, a catseye in the road keeping drivers safe at night - all are ample evidence that simple solutions are often the most powerful and most effective.
We are on a continuous quest to develop newer, better ways of working, bringing a ‘can do’ creative and lateral thinking mindset to our work in developing IT business systems. Contact us today to discuss any of our products.
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